:root{--red:#B50000;--red-d:#8e0000;--ink:#111;--mut:#666;--line:#e6e6e6;--soft:#f6f6f6;--w:1140px;--r:14px}
*{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font:16px/1.6 system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;color:var(--ink);background:#fff}
img{max-width:100%;height:auto;display:block}a{color:var(--red)}h1,h2,h3,h4{line-height:1.15;margin:0 0 .5em;font-weight:800;letter-spacing:-.01em}
h1{font-size:clamp(1.9rem,4.2vw,3rem)}h2{font-size:clamp(1.5rem,3vw,2.1rem)}h3{font-size:1.15rem}p{margin:0 0 1em}
.wrap{max-width:var(--w);margin:0 auto;padding:0 20px}.wrap.narrow{max-width:800px}.row{display:flex;align-items:center;gap:18px}
.skip{position:absolute;left:-999px;top:0;background:#fff;padding:8px}.skip:focus{left:8px;z-index:99}
.btn{display:inline-block;background:var(--red);color:#fff;text-decoration:none;font-weight:700;padding:12px 22px;border-radius:999px;border:2px solid var(--red);cursor:pointer;font-size:1rem;line-height:1.2}
.btn:hover{background:var(--red-d);border-color:var(--red-d)}.btn.ghost{background:transparent;color:var(--red)}.btn.ghost:hover{background:#fff1f1}.btn.sm{padding:8px 16px;font-size:.9rem}
.hero.light .btn.ghost,.sec .btn.ghost{color:var(--red)}.hero:not(.light) .btn.ghost{color:#fff;border-color:#fff}.hero:not(.light) .btn.ghost:hover{background:rgba(255,255,255,.12)}
.ctas{display:flex;flex-wrap:wrap;gap:10px;margin:18px 0 0}
/* trust line (BRAND.md): under the home hero and in every footer */
.trust{font-size:.9rem;font-weight:600;margin:16px 0 0;opacity:.9}.hero .trust{max-width:62ch}.foot .trust{color:#fff;border-left:3px solid var(--red);padding-left:10px}
/* header */
.top{position:sticky;top:0;z-index:50;background:#fff;border-bottom:1px solid var(--line)}.top .row{height:64px}
.logo{font-weight:900;font-size:1.45rem;letter-spacing:-.03em;color:var(--ink);text-decoration:none}.logo span{color:var(--red)}
.mainnav{display:flex;gap:4px;margin-left:auto}.mainnav a{color:var(--ink);text-decoration:none;font-weight:600;padding:8px 10px;border-radius:8px;font-size:.95rem;white-space:nowrap}.mainnav a:hover,.mainnav a[aria-current]{background:var(--soft);color:var(--red)}
.topcta{display:flex;align-items:center;gap:12px}.topcta .tel{color:var(--ink);text-decoration:none;font-weight:700;white-space:nowrap}
.burger{display:none;margin-left:auto;background:none;border:1px solid var(--line);border-radius:8px;font-size:1.3rem;padding:4px 10px;cursor:pointer}
.drawer{display:none;flex-direction:column;border-top:1px solid var(--line);background:#fff;padding:8px 20px 16px}.drawer a{padding:10px 0;border-bottom:1px solid var(--line);color:var(--ink);text-decoration:none;font-weight:600}.drawer.open{display:flex}
@media(max-width:1000px){.mainnav,.topcta{display:none}.burger{display:block}}
/* hero */
.hero{background:linear-gradient(135deg,#1a0000,#3d0000 55%,#6a0000);color:#fff;padding:64px 0}.hero.light{background:var(--soft);color:var(--ink)}
.hero .wrap.split{display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center}.hero img{border-radius:var(--r);aspect-ratio:4/3;object-fit:cover;width:100%}
.eyebrow{text-transform:uppercase;letter-spacing:.12em;font-size:.78rem;font-weight:700;opacity:.85;margin-bottom:12px}.lede{font-size:1.15rem;max-width:62ch;opacity:.95}
@media(max-width:800px){.hero{padding:40px 0}.hero .wrap.split{grid-template-columns:1fr}.hero img{aspect-ratio:16/10}}
/* sections */
.sec{padding:56px 0}.sec.soft{background:var(--soft)}.sec h2{max-width:28ch}.lead-in{font-size:1.1rem;color:var(--mut);max-width:70ch;margin-bottom:28px}
.center{text-align:center}.fine{font-size:.85rem;color:var(--mut)}.fine.center{max-width:70ch;margin:18px auto 0}
.crumbs{font-size:.85rem;color:var(--mut);padding:14px 0 0}.crumbs a{color:var(--mut)}
.aside{font-size:1.15rem;border-left:4px solid var(--red);padding:6px 18px;background:#fff6f6;border-radius:0 10px 10px 0;max-width:80ch}
.worth{font-weight:700;font-size:1.1rem;margin-top:22px;max-width:80ch}
.cards{display:grid;gap:18px;grid-template-columns:repeat(4,1fr)}.cards.c3{grid-template-columns:repeat(3,1fr)}.cards.c2{grid-template-columns:repeat(2,1fr)}
.card{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:22px}.sec.soft .card{border-color:#eee}.card h3{font-size:1.05rem}.card p:last-child{margin:0}.card .stretch{color:inherit;text-decoration:none}.card .stretch::after{content:"";position:absolute;inset:0;z-index:1}.card:has(.stretch):hover{border-color:var(--red)}.card:has(.stretch:focus-visible){outline:2px solid var(--red);outline-offset:2px}.card .stretch:focus-visible{outline:none}
.card.guide .lock{font-size:.78rem;color:var(--red);font-weight:700;margin:10px 0 0}
.kicker{text-transform:uppercase;letter-spacing:.1em;font-size:.72rem;font-weight:700;color:var(--red);margin:0 0 6px}
@media(max-width:900px){.cards,.cards.c3{grid-template-columns:repeat(2,1fr)}}@media(max-width:560px){.cards,.cards.c3,.cards.c2{grid-template-columns:1fr}}
.steps{list-style:none;counter-reset:s;padding:0;margin:0;display:grid;gap:18px;grid-template-columns:repeat(auto-fit,minmax(230px,1fr))}
.steps li{counter-increment:s;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:22px 22px 22px 64px;position:relative}.steps li::before{content:counter(s);position:absolute;left:18px;top:18px;width:32px;height:32px;border-radius:50%;background:var(--red);color:#fff;font-weight:800;display:grid;place-items:center}
.steps h3{font-size:1.05rem}.steps p{margin:0;color:var(--mut)}
.numbered{padding-left:1.3em;max-width:80ch}.numbered li{margin-bottom:12px}
.checks{list-style:none;padding:0;margin:0 0 1em}.checks li{padding-left:26px;position:relative;margin-bottom:6px}.checks li::before{content:"✓";position:absolute;left:0;color:var(--red);font-weight:900}
.defs{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px 28px;margin:0}.defs dt{font-weight:800}.defs dd{margin:0 0 10px;color:var(--mut)}
.faq details{border-bottom:1px solid var(--line);padding:6px 0}.faq summary{cursor:pointer;font-weight:700;padding:10px 0;list-style:none;display:flex;justify-content:space-between;gap:12px}.faq summary::after{content:"+";color:var(--red);font-weight:900}.faq details[open] summary::after{content:"–"}.faq p{color:var(--mut);margin:0 0 12px;max-width:80ch}
.embed iframe{width:100%;border:0;border-radius:var(--r);background:#fff;box-shadow:0 2px 14px rgba(0,0,0,.06)}
.split2{display:grid;grid-template-columns:1fr 1fr;gap:32px;align-items:center;margin-top:32px}.split2 img{border-radius:var(--r);border:1px solid var(--line)}@media(max-width:800px){.split2{grid-template-columns:1fr}}
/* paths (home/buy choosers) */
.paths{display:grid;grid-template-columns:repeat(6,1fr);gap:12px}.path{background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px;text-decoration:none;color:var(--ink);display:flex;flex-direction:column;gap:4px}.path b{color:var(--red);font-size:1.05rem}.path span{font-size:.88rem;color:var(--mut)}.path:hover{border-color:var(--red)}
@media(max-width:900px){.paths{grid-template-columns:repeat(3,1fr)}}@media(max-width:560px){.paths{grid-template-columns:repeat(2,1fr)}}
/* plans */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.plans.two{grid-template-columns:repeat(2,1fr);max-width:820px}
.plan{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px;display:flex;flex-direction:column}.plan.featured{border:2px solid var(--red);box-shadow:0 8px 30px rgba(181,0,0,.08)}
.plan .price{font-size:1rem;margin:4px 0 10px}.plan .price b{font-size:2rem;font-weight:900}.plan .price span{color:var(--mut)}.plan .ctas{margin-top:auto;padding-top:10px}.plan .fine{margin:12px 0 0}
@media(max-width:900px){.plans,.plans.two{grid-template-columns:1fr}}
/* chips */
.chips{display:flex;flex-wrap:wrap;gap:8px;padding:18px 0 0;margin:0;list-style:none}.chips a,.chips li{border:1px solid var(--line);border-radius:999px;padding:6px 14px;text-decoration:none;color:var(--ink);font-size:.9rem;font-weight:600;background:#fff}.chips a:hover{border-color:var(--red);color:var(--red)}
/* people */
.people{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.person{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:22px}.person h3 small{display:inline-block;font-size:.7rem;background:#fff1f1;color:var(--red);border-radius:6px;padding:2px 6px;vertical-align:middle;margin-left:6px;font-weight:700}
.avatar{width:84px;height:84px;border-radius:50%;overflow:hidden;background:var(--soft);display:grid;place-items:center;margin-bottom:12px;font-weight:900;color:var(--red);font-size:1.4rem}.avatar img{width:100%;height:100%;object-fit:cover}
.person.founder{max-width:720px}@media(max-width:900px){.people{grid-template-columns:repeat(2,1fr)}}@media(max-width:560px){.people{grid-template-columns:1fr}}
/* cars strip */
.grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-bottom:22px}.car{display:block;background:#fff;border:1px solid var(--line);border-radius:12px;overflow:hidden;text-decoration:none;color:var(--ink)}.car:hover{border-color:var(--red)}
.car img{aspect-ratio:4/3;object-fit:cover;width:100%;background:var(--soft)}.car .ph{aspect-ratio:4/3;background:var(--soft);display:grid;place-items:center;color:var(--mut);font-size:.85rem}.car div{padding:12px 14px}.car b{display:block;font-size:.98rem}.car .p{color:var(--red);font-weight:800}.car small{color:var(--mut);display:block}
.grid:empty{display:none}@media(max-width:900px){.grid{grid-template-columns:repeat(2,1fr)}}
/* legal */
.legal h1{font-size:2rem}.legal h2{font-size:1.2rem;margin-top:28px}.legal ul{padding-left:1.2em}
/* footer */
.foot{background:#111;color:#ddd;padding:48px 0 28px;margin-top:20px}.foot a{color:#fff}.foot .logo{color:#fff;margin-bottom:8px}.foot .cols{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:28px}.foot .cols p{font-size:.92rem}
.foot .news{margin:28px 0 18px;padding:20px;border:1px solid #333;border-radius:var(--r)}.foot .news label{display:block;margin-bottom:10px}.foot .news div{display:flex;gap:10px;flex-wrap:wrap}.foot .news input[type=email]{flex:1;min-width:220px;padding:11px 14px;border-radius:999px;border:1px solid #444;background:#1b1b1b;color:#fff;font-size:1rem}
.hp{position:absolute;left:-9999px;opacity:0;height:0;width:0}.foot .fine{color:#999}
@media(max-width:900px){.foot .cols{grid-template-columns:1fr 1fr}}@media(max-width:560px){.foot .cols{grid-template-columns:1fr}}
/* conversion blocks */
.topcta .login{color:var(--ink);text-decoration:none;font-weight:700;white-space:nowrap}
.offer{background:#fff;border:2px solid var(--red);border-radius:var(--r);padding:26px;box-shadow:0 8px 30px rgba(181,0,0,.08);max-width:860px}.offer.review{border-color:var(--line);box-shadow:none;background:var(--soft)}.offer h3{font-size:1.35rem}.offer .ctas{margin-top:14px}
.sharebox{max-width:860px}.share-line{margin-bottom:10px}.share{display:flex;flex-wrap:wrap;gap:8px}.share a,.share button{border:1px solid var(--line);background:#fff;border-radius:999px;padding:8px 14px;font:inherit;font-size:.88rem;font-weight:600;color:var(--ink);text-decoration:none;cursor:pointer}.share a:hover,.share button:hover{border-color:var(--red);color:var(--red)}
.recommend{margin-top:16px;color:var(--mut);max-width:70ch}
.checklist{background:#fff;border:1px dashed #bbb;border-radius:var(--r);padding:22px 26px;max-width:860px}.checklist .checks li::before{content:"☐";font-weight:400}
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:40;background:#111;color:#fff;padding:10px 0;transform:translateY(110%);transition:transform .25s}.sticky-cta.show{transform:none}.sticky-cta .row{justify-content:space-between;gap:12px}.sticky-cta span{font-size:.88rem;opacity:.9}
@media(max-width:560px){.sticky-cta span{display:none}.sticky-cta .row{justify-content:center}}
.drawer a.btn{color:#fff;text-align:center;margin-top:10px;border-bottom:0}
/* guides: worked examples */
.example{background:#fff;border:1px solid var(--line);border-left:4px solid var(--red);border-radius:var(--r);padding:20px 22px;margin:18px 0;max-width:860px}.sec.soft .example{border-color:#eee;border-left-color:var(--red)}
.example h3{font-size:1.05rem;margin-bottom:10px}.example table{width:100%;border-collapse:collapse;font-size:.95rem}.example td{padding:7px 0;border-bottom:1px solid var(--line);vertical-align:top}.example td:last-child{text-align:right;white-space:nowrap;padding-left:12px;font-variant-numeric:tabular-nums}
.example tr.sum td{font-weight:800;border-bottom:0;border-top:2px solid var(--ink)}.example .fine{margin:12px 0 0}
@media(max-width:560px){.example td:last-child{white-space:normal}}
/* hub previews (/hub/<slug>/): free opening, then a locked block that lists only the remaining headings */
.hubguide{max-width:800px}.hubguide h2{font-size:1.35rem;margin-top:1.5em}.hubguide ul{padding-left:1.2em;margin:0 0 1em}.hubguide li{margin-bottom:.4em}
.paywall{position:relative;margin-top:26px;border:1px solid var(--line);border-radius:var(--r);padding:22px 26px;background:#fff;overflow:hidden}
.locked-lines{display:grid;gap:10px;margin-bottom:18px;filter:blur(3px);opacity:.5;user-select:none;pointer-events:none}.locked-lines i{display:block;height:12px;border-radius:6px;background:#cfcfcf;width:100%}.locked-lines i:nth-child(3n){width:72%}.locked-lines i:nth-child(4n){width:88%}.locked-lines i:nth-child(7){width:40%}
.paywall h2{margin-top:0;font-size:1.25rem}.paywall .outline{padding-left:1.3em;margin:0 0 20px}.paywall .outline li{margin-bottom:6px}.paywall .offer.unlock{max-width:none;margin-top:6px}
.card .lock{display:block;font-size:.78rem;color:var(--red);font-weight:700;margin:10px 0 0}
@media(max-width:560px){.paywall{padding:18px 16px}}
/* objection handling: "Fair questions" + "What happens after you pay" */
.faq-group{margin:26px 0 4px;font-size:1.1rem}.faq-group:first-of-type{margin-top:8px}.faq .proof{display:block;margin-top:6px;font-size:.92rem;color:var(--ink);border-left:3px solid var(--red);padding-left:10px}
.after{margin-top:20px;padding-top:16px;border-top:1px solid var(--line)}.after .kicker{color:var(--mut)}.after ol{list-style:none;counter-reset:a;padding:0;margin:0;display:grid;gap:10px;grid-template-columns:repeat(3,1fr)}
.after li{counter-increment:a;position:relative;padding-left:34px;font-size:.92rem}.after li::before{content:counter(a);position:absolute;left:0;top:1px;width:24px;height:24px;border-radius:50%;background:var(--red);color:#fff;font-weight:800;font-size:.8rem;display:grid;place-items:center}
.after li b{display:block}.after li span{color:var(--mut)}.offer.full{background:#111;color:#fff;border-color:#111}.offer.full .kicker{color:#ff8a8a}.offer.full .btn.ghost{color:#fff;border-color:#fff}.offer.full .after{border-top-color:#333}.offer.full .after li span,.offer.full .after .kicker{color:#bbb}
@media(max-width:700px){.after ol{grid-template-columns:1fr}}

.trust-tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}.trust-tiles .tile{background:#fff;border:1px solid var(--line);border-top:3px solid var(--red);border-radius:var(--r);padding:20px}.sec.soft .trust-tiles .tile{border-color:#eee;border-top-color:var(--red)}.trust-tiles h3{font-size:1.02rem;margin:0 0 6px}.trust-tiles p{margin:0;font-size:.95rem;color:#333}.trust-tiles a{font-weight:700}
@media(max-width:900px){.trust-tiles{grid-template-columns:repeat(2,1fr)}}@media(max-width:560px){.trust-tiles{grid-template-columns:1fr}}
.founder-note{max-width:70ch;background:#fff;border:1px solid var(--line);border-left:4px solid var(--red);border-radius:var(--r);padding:26px 28px}.founder-note p{font-size:1.05rem}.founder-note .sig{margin-top:18px;font-size:1rem}.founder-note .sig span{display:block;color:var(--mut);font-size:.9rem;margin-top:4px}.founder-note .ctas{margin:18px 0 0}